What?
Redesign of the visual identity of a platform dedicated to the participative financing of agricultural projects.
Why?
Attract investors and clarify the platform's positioning.
How?
A balance struck between credibility and dynamism through chromatic and typographic choices evocative of nature.
Vocation?
Promote agriculture as a vector for environmental and social solutions, and unite contributors and project leaders around a clear common identity.
Internal gain for the company?
Fundraising has risen from 7 to 42 million euros in two years.
What's in it for the end user?
An institutionalized brand capable of supporting projects in an efficient, user-friendly way.
The jury's opinion?
Inspirant, ce système innovant de prêt participatif basé sur le don d’une communauté au service de la transition agricole d’aujourd’hui et de demain remporte l’adhésion unanime du Jury. Le Jury a apprécié la sobriété de l’identité graphique et la palette chromatique expressive, symbole d’une union ville-campagne réussie.
