What?
Development of the Demain Beauty cosmetics brand's product offering on the metaverse.
Why?
Develop an original, immersive shopping experience.
How?
Develop a virtual reality universe to promote an original, high-quality customer experience.
Vocation?
Create a unique emotional bond with customers and affirm the original, innovative identity of the Demain Beauty brand.
Internal gain for the company?
Increase customer commitment to the brand and assert its uniqueness in the cosmetics market.
What's in it for the end user?
A fun, personalized shopping experience.
The jury's opinion?
Le Jury a apprécié l’imaginaire de la marque Demain Beauty et le développement d’une expérience client originale qui engage davantage la communauté de clients et marque un avantage concurrentiel en témoignant de la maturité technologique de la solution. La réalité virtuelle ouvre un espace de vente créatif et séduisant.
