What?
The transformation of car sales outlets into multi-brand outlets.
Why?
The automotive sector is changing, and its sales areas need to become more efficient and flexible.
How?
Renovation of sales areas to offer a multi-brand space and preserve brand identities.
Vocation?
Faced with the transformation of automotive usage and major legal and technological developments in the sector, the automotive distribution network needs to become more efficient.
Internal gain for the company?
A flexible sales area that facilitates dealer responsiveness.
What's in it for the end user?
Time-saving and easier access to choice.
The jury's opinion?
The jury appreciated this multi-brand sales concept, which cleverly revisits the world of car dealerships while taking environmental requirements into account. The jurors were impressed by the design's ability to combine the pooling of sales areas with the implementation of a modular scenography system. The jurors particularly appreciated the optimized management of resources, while preserving the quality of service and the unique identity of each of the Group's brands.
