What?
A company mutual insurance offering based on a single base with personalized extras, like the poké bowl.
Why?
Stand out in a competitive, mature market.
How?
A simplified offer, based on a common mutual contract and developed through continuous improvement and experience in the field.
Vocation?
Stand out in a competitive, mature market.
Internal gain for the company?
A unique feature in the insurance market.
What's in it for the end user?
A tailored, simplified response to insurance needs
The jury's opinion?
The Jury greatly appreciated the design method adopted to develop this offer: to stand out in the insurance sector not by developing a hyper-personalized mutual proposition but, on the contrary, by simplifying the offer. It's an approach that is attentive to real customer needs and feedback, which explains its effectiveness. The name of the offer, "poké", is evocative and well chosen.
