{"id":860,"date":"2023-11-29T11:53:52","date_gmt":"2023-11-29T10:53:52","guid":{"rendered":"https:\/\/janusdesign.org\/?p=860"},"modified":"2023-11-29T11:53:52","modified_gmt":"2023-11-29T10:53:52","slug":"studiault-renault","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/zh\/studiault-renault\/","title":{"rendered":"\u96f7\u8bfa Studiault"},"content":{"rendered":"

\u662f\u4ec0\u4e48\uff1f<\/span><\/strong><\/p>\n

Un espace de vente d\u00e9di\u00e9 aux v\u00e9hicules Renault sur le principe d\u2019un plateau de t\u00e9l\u00e9vision.<\/span><\/p>\n

\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\uff1f<\/span><\/strong><\/p>\n

Offrir un espace de vente exp\u00e9rienciel unique, en phase avec les attentes des clients.<\/span><\/p>\n

\u6211\u4eec\u8be5\u600e\u4e48\u505a\uff1f<\/span><\/strong><\/p>\n

Le marketing promotionnel et p\u00e9dagogique de la marque Renault est servi par un stand en forme de plateau de t\u00e9l\u00e9vision dont les \u00e9crans g\u00e9ants proposent un contenu mouvant et attractif.<\/span>\u00a0<\/span><\/strong><\/p>\n

\u5929\u804c\uff1f<\/span><\/strong><\/p>\n

Mettre en valeur la marque, ses sp\u00e9cificit\u00e9s et ses innovations, afin de reconqu\u00e9rir une client\u00e8le plus haut de gamme.<\/span><\/p>\n

\u516c\u53f8\u7684\u5185\u90e8\u6536\u76ca\uff1f<\/strong><\/span><\/p>\n

Gagner en comp\u00e9titivit\u00e9 face \u00e0 la concurrence, dans un secteur en pleine mutation, et mettre en avant les innovations de Renault en mati\u00e8re technologique.<\/span><\/p>\n

\u5bf9\u6700\u7ec8\u7528\u6237\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/span><\/strong><\/p>\n

Un espace de vente de qualit\u00e9 qui valorise la consommation et permet une personnalisation accrue de l\u2019exp\u00e9rience d\u2019achat.<\/span><\/p>\n

\u966a\u5ba1\u56e2\u7684\u610f\u89c1\uff1f<\/span><\/strong><\/p>\n

Le Jury a appr\u00e9ci\u00e9 le projet propos\u00e9 par Renault qui met en sc\u00e8ne un espace de vente fonctionnel et \u00e9conomiquement rentable par le biais du r\u00e9emploi de structures existantes. La d\u00e9marche de conception ax\u00e9e sur la simplicit\u00e9 et une approche dynamique de la sc\u00e9nographie participe \u00e0 une ambiance visuelle chaleureuse et vivante empreinte de confort pour le visiteur. La vari\u00e9t\u00e9 des jeux de lumi\u00e8re, la valorisation des codes esth\u00e9tiques sp\u00e9cifiques et des innovations de la marque jouent un r\u00f4le central dans le rythme de l’espace, en respect d\u2019une unit\u00e9 d\u2019ensemble. Renault illustre avec ing\u00e9niosit\u00e9 sa strat\u00e9gie RSE en mati\u00e8re de transition \u00e9cologique.
\n<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u96f7\u8bfa
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