{"id":2633,"date":"2022-09-16T16:24:49","date_gmt":"2022-09-16T14:24:49","guid":{"rendered":"https:\/\/janusdesign.org\/ifd-staging\/?p=2633"},"modified":"2024-09-20T00:23:41","modified_gmt":"2024-09-19T22:23:41","slug":"besign-the-sustainable-design-school","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/zh\/besign-the-sustainable-design-school\/","title":{"rendered":"BESIGN \u53ef\u6301\u7eed\u8bbe\u8ba1\u5b66\u6821"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n<p style=\"font-weight: 400;\">La cr\u00e9ation de l\u2019identit\u00e9 de marque d\u2019une \u00e9cole de design tourn\u00e9e vers les enjeux de l\u2019innovation durable.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u4e3a\u4ec0\u4e48\u4f1a\u8fd9\u6837\uff1f<\/strong><\/p>\n<p style=\"font-weight: 400;\">L\u2019\u00e9cole de design anciennement appel\u00e9e SDS souffrait d\u2019un d\u00e9ficit de notori\u00e9t\u00e9 et de d\u00e9sirabilit\u00e9 malgr\u00e9 un positionnement se voulant en r\u00e9sonance avec les besoins et les attentes contemporains. Un ajustement de l\u2019image \u00e9tait donc n\u00e9cessaire.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u6211\u4eec\u8be5\u600e\u4e48\u505a\uff1f<\/strong><\/p>\n<p style=\"font-weight: 400;\">Par la cr\u00e9ation d\u2019un nouveau nom, d\u2019une identit\u00e9 graphique et d\u2019une image de marque mieux conformes aux ambitions et au positionnement de l\u2019\u00e9cole.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u5929\u804c\uff1f<\/strong><\/p>\n<p style=\"font-weight: 400;\">Une grammaire des formes qui incarne l\u2019ambition d\u2019une \u00e9cole de design humaniste et tourn\u00e9e vers l\u2019innovation durable.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u516c\u53f8\u7684\u5185\u90e8\u6536\u76ca\uff1f<\/strong><\/p>\n<p style=\"font-weight: 400;\">La revalorisation du projet et la mise en avant de l\u2019originalit\u00e9 de sa proposition donnent de la coh\u00e9rence \u00e0 sa p\u00e9dagogie.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u5bf9\u6700\u7ec8\u7528\u6237\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/strong><\/p>\n<p style=\"font-weight: 400;\">Le positionnement plus clair de l\u2019\u00e9cole et son image plus attractive offrent aux \u00e9tudiants une l\u00e9gitimit\u00e9 accrue.<\/p>\n<p style=\"font-weight: 400;\"><strong>\u966a\u5ba1\u56e2\u7684\u610f\u89c1\uff1f<\/strong><\/p>\n<p style=\"font-weight: 400;\">Les jur\u00e9s ont appr\u00e9ci\u00e9 que le positionnement pertinent et ambitieux de l\u2019\u00e9cole Besign soit incarn\u00e9 dans une grammaire des formes \u00e0 l\u2019impact visuel et \u00e9motionnel fort gr\u00e2ce \u00e0 un bin\u00f4me entreprise-designer solide.\u00a0Dragon Rouge a synth\u00e9tis\u00e9 et reformul\u00e9 efficacement les ambitions p\u00e9dagogiques et les objectifs de notori\u00e9t\u00e9 de l\u2019\u00e9cole Besign en proposant une image de marque porteuse de sens et \u00e0 l\u2019impact visuel attrayant. Le nom et le logo sont les supports lisibles de valeurs humanistes en phase avec l\u2019\u00e9poque actuelle.<\/p>\n<p style=\"font-weight: 400;\">Les jur\u00e9s ont particuli\u00e8rement appr\u00e9ci\u00e9 le narratif, soutenu par une grammaire des formes originales, fortement structur\u00e9 et, tout en sugg\u00e9rant la ligne p\u00e9dagogique, facilite la communication de l\u2019\u00e9cole, assoit la l\u00e9gitimit\u00e9 des \u00e9tudiants et contribue \u00e0 la r\u00e9alisation des objectifs d\u2019expansion de l\u2019\u00e9cole.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u8bbe\u8ba1\u53ef\u6301\u7eed\u8bbe\u8ba1\u5b66\u6821<br \/>\n\u7ea2\u9f99<\/p>","protected":false},"author":4,"featured_media":2634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"designer":[86],"marque":[],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-janus-de-la-marque","designer-dragon-rouge"],"_links":{"self":[{"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/posts\/2633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/comments?post=2633"}],"version-history":[{"count":1,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/posts\/2633\/revisions"}],"predecessor-version":[{"id":2635,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/posts\/2633\/revisions\/2635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/media\/2634"}],"wp:attachment":[{"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/media?parent=2633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/categories?post=2633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/tags?post=2633"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/designer?post=2633"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/janusdesign.org\/zh\/wp-json\/wp\/v2\/marque?post=2633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}