{"id":860,"date":"2023-11-29T11:53:52","date_gmt":"2023-11-29T10:53:52","guid":{"rendered":"https:\/\/janusdesign.org\/?p=860"},"modified":"2023-11-29T11:53:52","modified_gmt":"2023-11-29T10:53:52","slug":"studiault-renault","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/en\/studiault-renault\/","title":{"rendered":"Studiault Renault"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong><span>What?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>A sales area dedicated to Renault vehicles based on the principle of a television set.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>Why?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Offer a unique experiential sales space, in tune with customer expectations.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>How?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>The Renault brand's promotional and educational marketing is served up by a stand in the shape of a television set, with giant screens offering moving, attractive content.<\/span><strong><span>\u00a0<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong><span>Vocation?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Promote the brand, its specific features and innovations, to win back more upscale customers.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span><strong>Internal gain for the company?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\"><span>Gaining a competitive edge in a fast-changing sector, and highlighting Renault's technological innovations.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>What's in it for the end user?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>A quality retail space that enhances consumption and personalizes the shopping experience.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>The jury's opinion?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Le Jury a appr\u00e9ci\u00e9 le projet propos\u00e9 par Renault qui met en sc\u00e8ne un espace de vente fonctionnel et \u00e9conomiquement rentable par le biais du r\u00e9emploi de structures existantes. La d\u00e9marche de conception ax\u00e9e sur la simplicit\u00e9 et une approche dynamique de la sc\u00e9nographie participe \u00e0 une ambiance visuelle chaleureuse et vivante empreinte de confort pour le visiteur. La vari\u00e9t\u00e9 des jeux de lumi\u00e8re, la valorisation des codes esth\u00e9tiques sp\u00e9cifiques et des innovations de la marque jouent un r\u00f4le central dans le rythme de l&rsquo;espace, en respect d\u2019une unit\u00e9 d\u2019ensemble. Renault illustre avec ing\u00e9niosit\u00e9 sa strat\u00e9gie RSE en mati\u00e8re de transition \u00e9cologique.<span><br \/>\n<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>RENAULT<br \/>\nLONSDALE AKDV<\/p>","protected":false},"author":2,"featured_media":861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[25],"designer":[],"marque":[],"class_list":["post-860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-janus-du-commerce","tag-janus-du-commerce"],"_links":{"self":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/comments?post=860"}],"version-history":[{"count":1,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/860\/revisions"}],"predecessor-version":[{"id":862,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/860\/revisions\/862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media\/861"}],"wp:attachment":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media?parent=860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/categories?post=860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/tags?post=860"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/designer?post=860"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/marque?post=860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}