{"id":839,"date":"2023-11-29T10:36:49","date_gmt":"2023-11-29T09:36:49","guid":{"rendered":"https:\/\/janusdesign.org\/?p=839"},"modified":"2023-11-29T10:36:49","modified_gmt":"2023-11-29T09:36:49","slug":"stellantis-brand-house","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/en\/stellantis-brand-house\/","title":{"rendered":"Stellantis Brand house"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong><span>What?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>The transformation of car sales outlets into multi-brand outlets.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>Why?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>The automotive sector is changing, and its sales areas need to become more efficient and flexible.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>How?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Renovation of sales areas to offer a multi-brand space and preserve brand identities.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>Vocation?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Faced with the transformation of automotive usage and major legal and technological developments in the sector, the automotive distribution network needs to become more efficient.<\/span><span>\u00a0<\/span><\/p>\n<p style=\"font-weight: 400;\"><span><strong>Internal gain for the company?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\"><span>A flexible sales area that facilitates dealer responsiveness.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>What's in it for the end user?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Time-saving and easier access to choice.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>The jury's opinion?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Le jury a appr\u00e9ci\u00e9 ce concept de vente multi-enseignes qui revisite intelligemment l&rsquo;univers des concessions automobiles en tenant compte des exigences environnementales. La d\u00e9marche de conception a s\u00e9duit les jur\u00e9s par sa capacit\u00e9 \u00e0 conjuguer la mutualisation des espaces de vente et la mise en place d\u2019un syst\u00e8me de sc\u00e9nographie modulable. Les jur\u00e9s ont particuli\u00e8rement appr\u00e9ci\u00e9 la gestion optimis\u00e9e des ressources tout en pr\u00e9servant la qualit\u00e9 des services et l&rsquo;identit\u00e9 singuli\u00e8re de chacune des marques du Groupe.<span><br \/>\n<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>WIP DESIGN<\/p>","protected":false},"author":2,"featured_media":840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[25],"designer":[],"marque":[],"class_list":["post-839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-janus-du-commerce","tag-janus-du-commerce"],"_links":{"self":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/comments?post=839"}],"version-history":[{"count":1,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/839\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/839\/revisions\/841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/categories?post=839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/tags?post=839"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/designer?post=839"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/marque?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}