{"id":832,"date":"2023-11-29T10:17:45","date_gmt":"2023-11-29T09:17:45","guid":{"rendered":"https:\/\/janusdesign.org\/?p=832"},"modified":"2023-11-29T10:17:45","modified_gmt":"2023-11-29T09:17:45","slug":"miimosa","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/en\/miimosa\/","title":{"rendered":"Miimosa"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong><span>What?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Redesign of the visual identity of a platform dedicated to the participative financing of agricultural projects.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>Why?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Attract investors and clarify the platform's positioning.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>How?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>A balance struck between credibility and dynamism through chromatic and typographic choices evocative of nature.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>Vocation?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Promote agriculture as a vector for environmental and social solutions, and unite contributors and project leaders around a clear common identity.<\/span><\/p>\n<p style=\"font-weight: 400;\"><span><strong>Internal gain for the company?<\/strong><\/span><\/p>\n<p style=\"font-weight: 400;\"><span>Fundraising has risen from 7 to 42 million euros in two years.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>What's in it for the end user?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>An institutionalized brand capable of supporting projects in an efficient, user-friendly way.<\/span><\/p>\n<p style=\"font-weight: 400;\"><strong><span>The jury's opinion?<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><span>Inspirant, ce syst\u00e8me innovant de pr\u00eat participatif bas\u00e9 sur le don d\u2019une communaut\u00e9 au service de la transition agricole d\u2019aujourd\u2019hui et de demain remporte l&rsquo;adh\u00e9sion unanime du Jury. Le Jury a appr\u00e9ci\u00e9 la sobri\u00e9t\u00e9 de l&rsquo;identit\u00e9 graphique et la palette chromatique expressive, symbole d\u2019une union ville-campagne r\u00e9ussie.<span><br \/>\n<\/span><\/span><\/p>\n<p style=\"text-align: center;\">","protected":false},"excerpt":{"rendered":"<p>Red Dragon<\/p>","protected":false},"author":2,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[36],"designer":[],"marque":[],"class_list":["post-832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-janus-du-design-civique","tag-janus-du-design-civique"],"_links":{"self":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/comments?post=832"}],"version-history":[{"count":1,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/832\/revisions"}],"predecessor-version":[{"id":834,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/832\/revisions\/834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media\/833"}],"wp:attachment":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media?parent=832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/categories?post=832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/tags?post=832"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/designer?post=832"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/marque?post=832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}