{"id":2672,"date":"2022-09-16T16:57:05","date_gmt":"2022-09-16T14:57:05","guid":{"rendered":"https:\/\/janusdesign.org\/ifd-staging\/?p=2672"},"modified":"2024-09-20T00:20:29","modified_gmt":"2024-09-19T22:20:29","slug":"celebration-of-time","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/en\/celebration-of-time\/","title":{"rendered":"Celebration of Time"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>What?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Une collection de treize montres qui d\u00e9cline le concept de \u201ctemps\u201d et revisite les mythes de l\u2019humanit\u00e9.<\/p>\n<p style=\"font-weight: 400;\"><strong>Why?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Adresser un march\u00e9 de collectionneurs passionn\u00e9s sensibles \u00e0 l&rsquo;artisanat d\u2019excellence et r\u00e9ceptive \u00e0 un narratif cr\u00e9atif et s\u00e9duisant.<\/p>\n<p style=\"font-weight: 400;\"><strong>How?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Une collection th\u00e9matique d&rsquo;objets uniques faits main en mettant \u00e0 contribution les meilleurs artisans et \u00e0 partir de mat\u00e9riaux exceptionnels et des mati\u00e8res les plus nobles (or, diamant, fibres de titane) issus de d\u00e9chets rares et de vestiges arch\u00e9ologiques.<\/p>\n<p style=\"font-weight: 400;\"><strong>Vocation?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Toucher une client\u00e8le de collectionneurs au pouvoir d\u2019achat important en revalorisant des mat\u00e9riaux d\u2019exception, afin de ne pas encourager l\u2019exploitation mini\u00e8re.<\/p>\n<p style=\"font-weight: 400;\"><strong>Internal gain for the company?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Une image de marque renforc\u00e9e dans un march\u00e9 o\u00f9 la notori\u00e9t\u00e9 et la capacit\u00e9 \u00e0 faire r\u00eaver sont cruciales.<\/p>\n<p style=\"font-weight: 400;\"><strong>What's in it for the end user?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Un objet unique et de prestige permettant de renvoyer une image de soi d\u00e9sirable et de capitaliser sur un objet de luxe tout en encourageant l&rsquo;artisanat d\u2019excellence et en soutenant une d\u00e9marche qui ouvre des alternatives \u00e0 l\u2019extraction mini\u00e8re.<\/p>\n<p style=\"font-weight: 400;\"><strong>The jury's opinion?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Le jury a particuli\u00e8rement appr\u00e9ci\u00e9 la fabrication artisanale de collection d&rsquo;objets luxueux qui, dans un march\u00e9 hyperconcurrentiel o\u00f9 la tradition et la continuit\u00e9 sont fortement valoris\u00e9es, innove gr\u00e2ce \u00e0 un narratif original et coh\u00e9rent qui inspire les artisans d\u2019excellence dans les secteurs de pointe de la joaillerie et de l\u2019horlogerie en exploitant une mati\u00e8re arch\u00e9ologique unique. Le jury a \u00e9t\u00e9 s\u00e9duit par l&rsquo;association d&rsquo;un objet aux m\u00e9ditations temporelles pouvant r\u00e9pondre \u00e0 l\u2019imagination d\u2019une client\u00e8le de collectionneurs.<\/p>","protected":false},"excerpt":{"rendered":"<p>QANNATI<br \/>\nFR\u00c9D\u00c9RIC MAN\u00c9<\/p>","protected":false},"author":4,"featured_media":2673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"designer":[97],"marque":[],"class_list":["post-2672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-janus-du-patrimoine-et-de-linnovation","designer-frederic-mane"],"_links":{"self":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/comments?post=2672"}],"version-history":[{"count":1,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2672\/revisions"}],"predecessor-version":[{"id":2674,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2672\/revisions\/2674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media\/2673"}],"wp:attachment":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media?parent=2672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/categories?post=2672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/tags?post=2672"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/designer?post=2672"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/marque?post=2672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}