{"id":2562,"date":"2024-09-16T13:46:07","date_gmt":"2024-09-16T11:46:07","guid":{"rendered":"https:\/\/janusdesign.org\/ifd-staging\/?p=2562"},"modified":"2024-09-16T13:46:07","modified_gmt":"2024-09-16T11:46:07","slug":"le-divan-gallimard","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/en\/le-divan-gallimard\/","title":{"rendered":"Le Divan (Gallimard)"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>What?<\/strong><\/p>\n<p style=\"font-weight: 400;\">L\u2019une des deux plus grandes librairies situ\u00e9e \u00e0 Nancy avec pour objectif de donner envie aux jeunes de se cultiver dans un lieu en libre-service, esth\u00e9tique et agr\u00e9able.<\/p>\n<p style=\"font-weight: 400;\"><strong>Why?<\/strong><\/p>\n<p style=\"font-weight: 400;\">En devenant les nouveaux propri\u00e9taires, Le Divan souhaite faire vivre la plus ancienne librairie de Nancy dans un b\u00e2timent repens\u00e9 tout en apportant modernit\u00e9, et nouvelles exp\u00e9riences.<\/p>\n<p style=\"font-weight: 400;\"><strong>How?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Souhaitant garder l\u2019ADN du Hall du Livre tout en laissant \u00e9voluer son identit\u00e9 en s\u2019inspirant de la ville culturelle de Nancy, Le Divan a int\u00e9gr\u00e9 une digitalisation du lieu \u00e0 la conception, que ce soit dans les vitrines habill\u00e9es d\u2019un mur LED, des \u00e9crans d\u2019informations pr\u00e9sentant les signatures et les nouveaut\u00e9s. La r\u00e9alisation a \u00e9t\u00e9 confi\u00e9e majoritairement \u00e0 des entreprises et artisans locaux.<strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Vocation?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Reprendre la direction artistique d\u2019un lieu class\u00e9 dans le but de rajeunir son public.<\/p>\n<p style=\"font-weight: 400;\"><strong>Internal gain for the company?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Augmentation et rajeunissement de la client\u00e8le.<\/p>\n<p style=\"font-weight: 400;\"><strong>What's in it for the end user?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Les clients ont acc\u00e8s \u00e0 de multiples services tels que des rencontres et des d\u00e9dicaces, le fait de pouvoir pr\u00e9commander en ligne, d\u2019avoir acc\u00e8s \u00e0 des livres autant papier que num\u00e9rique, des conseils de lecture, des emballages cadeaux, le click et collect, le paiement s\u00e9curis\u00e9 en CB ainsi que l\u2019exp\u00e9dition dans le monde entier.\u00a0<strong>\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>The jury's opinion?<\/strong><\/p>\n<p style=\"font-weight: 400;\">Le jury a appr\u00e9ci\u00e9 la pertinence du concept au service de la culture mise au service d\u2019un tr\u00e8s large public, en lien avec le patrimoine. Un espace p\u00e9dagogique accueillant dont les retomb\u00e9es \u00e9conomiques vont redynamiser la ville de Nancy.<\/p>","protected":false},"excerpt":{"rendered":"<p>LIBRAIRIE GALLIMARD NANCY<br \/>\nAGENCE DESDOIGTS &amp; ASSOCI\u00c9S<\/p>","protected":false},"author":6,"featured_media":2563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"designer":[76],"marque":[],"class_list":["post-2562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-janus-du-commerce","designer-agence-desdoigts-associes"],"_links":{"self":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/comments?post=2562"}],"version-history":[{"count":1,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2562\/revisions"}],"predecessor-version":[{"id":2564,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2562\/revisions\/2564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media\/2563"}],"wp:attachment":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media?parent=2562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/categories?post=2562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/tags?post=2562"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/designer?post=2562"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/marque?post=2562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}