{"id":2555,"date":"2024-09-16T13:37:11","date_gmt":"2024-09-16T11:37:11","guid":{"rendered":"https:\/\/janusdesign.org\/ifd-staging\/?p=2555"},"modified":"2024-09-16T13:38:12","modified_gmt":"2024-09-16T11:38:12","slug":"intercaves","status":"publish","type":"post","link":"https:\/\/janusdesign.org\/en\/intercaves\/","title":{"rendered":"Inter Caves"},"content":{"rendered":"<p><strong>What?<\/strong><\/p>\n<p>Nouvelle ambition d&rsquo;interfaces red\u00e9finissant le parcours client d&rsquo;une enseigne nationale cr\u00e9\u00e9e en 1978<\/p>\n<p><strong>Why?<\/strong><\/p>\n<p>Pour \u00e9largir et accompagner sa nouvelle client\u00e8le, pour faire \u00e9voluer son concept de distribution B2C<\/p>\n<p><strong>How?<\/strong><\/p>\n<p>En cr\u00e9ant une nouvelle relation commerciale avec un nouveau public (B2B2C), en offrant \u00e0 chacun des m\u00e9tiers (le grossiste, le producteur, le caviste et l&rsquo;amateur) un espace et des services associ\u00e9s pour faire \u00e9voluer le positionnement de la marque tout en respectant son adn<\/p>\n<p><strong>Vocation?<\/strong><\/p>\n<p>Organisation de la signal\u00e9tique rendant le parcours d&rsquo;achat agr\u00e9able pour le client<\/p>\n<p><strong>Internal gain for the company?<\/strong><\/p>\n<p>Nouvel outil de s\u00e9duction pour les franchis\u00e9s, cr\u00e9ation de nouvelles opportunit\u00e9s de d\u00e9veloppements et gain du chiffre d&rsquo;affaires pour le r\u00e9seau existant (+10%)<\/p>\n<p><strong>B\u00e9n\u00e9fice pour l&rsquo;utilisateur final ?<\/strong><\/p>\n<p>Parcours client lisible, favoriser un temps pour la d\u00e9couverte et la d\u00e9gustation<\/p>\n<p><strong>L&rsquo;avis du jury ?<\/strong><\/p>\n<p>Les jur\u00e9s ont \u00e9t\u00e9 sensibles \u00e0 la r\u00e9ponse cr\u00e9ative de l&rsquo;Agence Minale Design Strategy : mettre en sc\u00e8ne un espace de stockage, d&rsquo;achat et de d\u00e9couverte pour le client final.<\/p>\n<p>Le travail collaboratif des \u00e9quipes de Corinne Richard et Oliver Rasquinet ont su tenir la promesse : offrir du vin c&rsquo;est offrir de l&rsquo;art de vivre<\/p>","protected":false},"excerpt":{"rendered":"<p>INTER CAVES<br \/>\nMINALE DESIGN STRATEGY<\/p>","protected":false},"author":6,"featured_media":2556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"designer":[74],"marque":[],"class_list":["post-2555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-janus-du-commerce","designer-minale-design-strategy"],"_links":{"self":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/comments?post=2555"}],"version-history":[{"count":2,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2555\/revisions"}],"predecessor-version":[{"id":2558,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/posts\/2555\/revisions\/2558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media\/2556"}],"wp:attachment":[{"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/media?parent=2555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/categories?post=2555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/tags?post=2555"},{"taxonomy":"designer","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/designer?post=2555"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/janusdesign.org\/en\/wp-json\/wp\/v2\/marque?post=2555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}